Electronic Advertising Specifications

Preferred Methods:

• PDF files, high-resolution press-ready - with fonts embedded and raster images at 350 dpi.
• EPS files - with fonts converted to outlines and raster images at 350 dpi
• Adobe Photoshop - TIFF or EPS (300 dpi)

Also Accepted: Adobe Illustrator, Adobe PageMaker 6.5 or 7.0, InDesign, QuarkXpress

Note: All fonts and images must be included.

Electronic File Delivery 

Please label each disk and/or electronic file transfer with name of advertiser, platform (Mac or Windows), file type and file name. All submissions must include a hard copy and 4-color ads must have a color page proof.

• Hard copies can be faxed to  517-487-9597.
• Electronic transfer should be sent to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• Files larger than 10MB must be submitted online. Contact your sales representative for user name and password. Click here to submit.

Note: Files must be compressed with WinZip or StuffIt prior to submission via e-mail or FTP.

Preferred Methods: CD, DVD, E-mail, webpage upload

Accepted Methods: FTP

Advertising Policies

• Copy changes must be received by deadline day or previous ad will run.
• The publishers reserve the right to refuse any advertising and shall not be liable for damages if for any reason they fail to publish the advertisement.  The publishers are not responsible for any errors, key numbers, or other type set by the publishers.
• The publishers reserve the right to place the word "advertisement" with copy that in their opinion resembles editorial matter.
• Advertising rates are subject to change.  The publishers will protect contract advertisers' rates for 90 days following the institution of new rates.
• All advertisements are accepted and published by the publishers upon representation that the agency and/or advertiser are authorized to publish the entire contents and subject matter thereof. In consideration of the publishers' acceptance of such advertisements for publications, the agency and/or advertiser will indemnify and save the publishers harmless from claims or suits based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of right of privacy, plagiarism, and copyright infringement.